(Download) "Chinese Television and Soft Power Communication in Australia" by Mei Li * Book PDF Kindle ePub Free
eBook details
- Title: Chinese Television and Soft Power Communication in Australia
- Author : Mei Li
- Release Date : January 16, 2019
- Genre: Social Science,Books,Nonfiction,Politics & Current Events,Political Science,Foreign Policy & International Relations,Reference,
- Pages : * pages
- Size : 1567 KB
Description
Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.
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